As the last-semester students of the Mercuri Masters program, offered jointly by the CEU Cardenal Herrera University, the University of Economics in Katowice, the Université Grenoble Alpes, and the Aschaffenburg University of Applied Sciences, arrived in València, excitement and anticipation filled the air. After months of rigorous coursework and academic exploration, they were now poised to embark on the final leg of their journey towards mastering the intricacies of consumer relations and brand management.
Upon their arrival, the students were warmly welcomed by faculty members and program coordinators from CEU Cardenal Herrera University. The university, nestled in the vibrant city of València, served as the perfect setting for the culmination of their academic pursuits. With its rich cultural heritage, bustling streets, and dynamic atmosphere, València promises to provide an inspiring backdrop for their final semester.
The first order of business for the students was a comprehensive tour of the university's state-of-the-art facilities. From the lecture halls to the sports center, they were given a glimpse into the resources and opportunities that await them. As they wandered through the campus corridors, anticipation grew for the learning experiences that lay ahead.
Beyond the confines of the university, the students were also introduced to the charming town of Alfara del Patriarca, which hosts the Main Campus, nestled in the picturesque countryside surrounding València. Exploring its streets and cafes, the students were able to immerse themselves in the local culture and catch a look of the town hosting the campus.
With their bearings set, the students eagerly turned their attention to the activities planned for the semester. From hands-on workshops to research work, the curriculum is designed to provide them with practical skills and real-world insights into the complexities of consumer behavior and brand management. Having drawn on the expertise of faculty members from all four partner universities, the students have been exposed to a diverse range of perspectives and approaches, ensuring a well-rounded education that reflects global best practices.