Subjects and Courses

Semester #1 - Poland

Consumers and markets

Core Hours ECTS points Additional Soft Skills and languages Hours ECTS points
  • Psychology and Sociology of Consumption
 45 5
  • Communication Skills
 30 3
  • Consumer to Consumer Relationship in Networks
 45 5
  • Languages Polish/French
 30 2
  • Consumer Behavior
 45 5
  • Consumer Law and Consumer Protection
 45 5
  • Cross – cultural Competences
 45 5

 

Summary

  • Core: 5 subjects
  • Hours of core: 225
  • ECTS points of core: 25
  • Additional Soft Skills and languages: 2 subjects
  • Hours of additional Soft Skills and languages: 60
  • ECTS points of additional Soft Skills and languages: 5
  • Total Hours/ECTS: 285/30

Semester #2 - Italy

Relationships and Measurements

Core Hours ECTS points Additional Soft Skills and languages Hours ECTS points
  • CSR for CRM
 72 9
  • Additional diploma couse: Business History*
 48 6*
  • Special Issues in International Economics
 48 6
  • Languages Italian/Other
 24 3
  • Retail and Sales Marketing
 48 6
  • Experiential Marketing and Brand management
 48 6

 

Summary

  • Core: 4 subjects
  • Hours of core: 216
  • ECTS points of core: 27
  • Additional Soft Skills and languages: 1 subjects
  • Hours of additional Soft Skills and languages: 24
  • ECTS points of additional Soft Skills and languages: 3
  • Total Hours/ECTS: 248/30
*Additional course required to obtain a Master's Degree from the University of Bergamo (Italy).

Semester #3 - Germany

Companies and marketing strategies

Core Hours ECTS points Additional Soft Skills and languages Hours ECTS points
  • Marketing Research and Data-mining
 45 5
  • Intercultural skills training (Intensive Program)
 30 3
  • International Digital Economy
 45 5
  • Languages German/Spanish
 30 2
  • Corporate Communication
 45 5
  • Advanced International marketing
 45 5
  • Organizational Behavior
 45 5

 

Summary

  • Core: 5 subjects
  • Hours of core: 225
  • ECTS points of core: 25
  • Additional Soft Skills and languages: 2 subjects
  • Hours of additional Soft Skills and languages: 60
  • ECTS points of additional Soft Skills and languages: 5
  • Total Hours/ECTS: 285/30

Semester #4 - Spain

Practical assignments and applications

Core Hours ECTS points Additional Soft Skills and languages Hours ECTS points
  • Master Thesis
 45 15
  • Internship (minimum 3 months)
 30 10
  • Consultancy Project
 30 3
  • Languages Spanish/Other
 30 2

Summary

  • Core: 2 subjects
  • Hours of core: 75
  • ECTS points of core: 18
  • Additional Soft Skills and languages: 2 subjects
  • Hours of additional Soft Skills and languages: 60
  • ECTS points of additional Soft Skills and languages: 12
  • Total Hours/ECTS: 135/30

Total for the program

  • Hours: 990
  • ECTS points: 120

Syllabuses

The syllabuses for the courses can be found here: https://www.ue.katowice.pl/en/units/mercuri-european-masters-in-customer-relationship-marketing/program-structure.html